Do your homework
If you can't manage to track down an individual to connect with, make sure to stay informed about the industry and the specific organizations you're going for. That means doing your research on the folks you're hoping to work for one day.
"Read news releases," Taylor previously told Business Insider. "Look for people with common interests and think out of the proverbial box. If one of your prospective hiring managers plays on a local golf team or is involved with your favorite charity, for instance, forge ahead and leverage commonalities. If they had an anniversary or major achievement in the press, mention that in your pitch."
So make sure to include relevant information you've gleaned from your research in your cover letter — those personalized details could give you the boost you need you get the job.
