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Be careful about what you post.Strelka Institute for Media, Architecture and Design/flickr

You're hardly the only person who's ever Google-stalked a crush or scoured a future employer's Facebook page. In fact, there's a really good chance that the person or the company has done exactly the same reconnaissance on you.

What they find can have a profound impact on your relationship (or potential relationship) with them. Which is to say: The "real you," or your personal brand, now encompasses your behavior in face-to-face interactions and your behavior online.

Below, Business Insider has rounded up five examples of times when you might be judged —fairly or unfairly — based on your online presence.

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