2. Caprice Bourret
Founder of By Caprice
With millions of dollars of product en route, Caprice Bourret celebrated her new partnership with a South African department store. With By Caprice Lingerie still in its infancy, this was a big deal with even bigger potential.
Then the phone rang, leaving Bourret’s world turned upside-down, as she learned the buyer only wanted half of what she had sent -- and because the stock was in South African sizes, she couldn’t sell it elsewhere.
A successful and celebrated supermodel, but a now failed entrepreneur with a business on the brink. Yet, Bourret not only bounced back from the setbacks, but redefined her business model by leveraging her strengths (a strong personal brand) to license her name to foreign parties. Not only did this lower costs, but created an abundance of opportunities that redefined her business.
